• Summer Badminton

    Participation Campaign

    The campaign was directed toward three main target groups. Regular players to develop summer leagues, infrequent players to make the game a more regular part of the summer and also targeting female players to take up the game to develop general aerobic fitness whilst playing the game, which supporteed the national 'This Girl Can' campaign launched by Sport England.

    Media included posters and personalised pop-up banners nationwide across leisure facilities as well as an all-round digital media campaign including animated banners.