• Meet, greet, run!

     

    Run England are currently piloting a youth running scheme targeting 16-24 year olds to get involved in running as a hobby. Deep Red Creative were approached to create concepts for the initial pilot schemes and have developed an urban, edgy identity, designed to attract the youth market. The idea behind the scheme is to get groups of young people together to run and socialise, whatever the environment or landscape and whether it’s for fun, fitness or to compete.

    The pilots conclude at the end of 2012, ahead of a national rollout during 2013.