England Lacrosse gave Deep Red Creative the task of developing a new emblem for the playing and training level teams. The task was to develop a new identity from the previous separate mens and women's badging. The male having previously sported the three lions whilst the women's was predominantly a red rose design. The project also involved the creation of separate but similar versions of the badging for their junior level international teams as well as merchandising for training wear, kit bags etc.
Versions for print and single colour use also formed part of the identity guidelines.