Ronnie O'Sullivan

Deep Red Creative were approached to work on a pilot project for the branding for snooker professional, Ronnie 'The Rocket' O'Sullivan.

 
Our literal representation using Ronnie's initials created instant recognition, and the identity was tailored to be flexible across print and online campaigns. It was important to produce a versatile identity, with 'one four seven' created as the complementary brand. The eye-catching green was selected as a hint towards Ronnie's Irish roots, along with his favourite colour - black!
 
When considering promotional campaigns, we created a twist on the recognisable union flag using the Ronnie colours, whilst also adopting an urban styling and a gritty, no-nonsense approach.