Leeds Rhinos

Deep Red Creative were commissioned by Rugby Super League Champions Leeds Rhinos, to work with them on the promotion of the World Club Championship match between Leeds Rhinos and Australian National Rugby League Winners – Melbourne Storm.

The remit was to reach out beyond the regular fan base, and encourage match attendance from sports enthusiasts who had never been to a rugby league game at Headingley, to come and experience all the excitement of this showcase event.

The campaign was a combination of online and printed materials, including pop ups, posters and flyers, as well as being driven across all social media channels, websites and on-screen messaging during other fixtures. Deep Red  took the campaign on to a further stage with the design of a player poster and sticker used in the run up to the match.